Google’s ad sales division is embracing the future as the company integrates AI into its advertising tools, making many of their roles redundant. According to a report by The Information, Google is restructuring its ad sales unit, which consists of around 30,000 employees. As the company looks to optimise for the best placements with Performance Max, its AI-driven campaign planner, the need for staff to engage with advertisers to sell them on alternate platforms like YouTube, Gmail, or its Display ads is diminished. Not only that, but Google’s generative AI solutions now suggest and create ads for advertisers, making even less need for human support.
Google’s parent company, Alphabet, spoke of a “different economic reality” in January 2021 when it shed 12,000 jobs due to refocusing its resources on AI projects. This “different economic reality” has only been compounded one year on with the advent of AI enterprise tools like Google’s Duet and Microsoft’s Copilot. White-collar office staff in sales and admin are likely to be among the many feeling the heat of job insecurity as companies look to the advantages of AI integration in their operations.
Nonetheless, these changes mean Google’s ad sales division is at the forefront of the AI revolution. The company is leading the way in using AI to improve advertising, making the process smarter, faster, and more cost-effective for everyone. This is sure to open up a range of opportunities for employees to upskill and develop new roles, ensuring their place in this exciting new future. It’s an incredible time to be part of the ad sales division, and Google will remain at the cutting edge of AI-driven advertising.
