Eye-oo, a leading multi-brand platform for eyewear established in 2020, has shown an impressive growth in sales and organic online visibility following a strategic partnership with WordLift. With an extensive catalog of over 30,000 products and sub-markets in Denmark, Sweden, Poland, Germany, Spain, and the US, eye-oo reported a 30% increase in sales and an 80% boost in organic traffic to its website.
Eye-oo is deeply invested in innovation and originality, curating unique eyewear from emerging brands and visionary designers. In an attempt to stay ahead in a saturated and competitive digital landscape, eye-oo partnered with WordLift, known for their technical SEO expertise and experience in the eyewear industry.
Instead of relying on traditional pay-per-click (PPC) advertising models, eye-oo wanted an innovative, long-term growth solution to counter the dynamic evolution of Google and other digital technologies. This required a strategic approach to position eye-oo as a recognized contender in the luxury eyewear market, which could be achieved by investing in WordLift.
The implementation process came with challenges, as eye-oo sought for organic growth. Despite having to rely on internal resources, the process streamlined their workflows and effectively used Google Merchant Center. Product data, including titles, descriptions, prices, and availability, were optimized by WordLift. The descriptions included additional attributes and specifications, making them more appealing and informative. Real-time synchronization of product data with Google Merchant Center reduced the chances of errors and discrepancies, reflecting catalog changes in real-time.
Analytics integration tracked product performance and informed decisions on product listings, pricing strategies, and promotional campaigns. Eye-oo could now include structured data in its product feed, improving search engine and Google Shopping visibility. This was achieved by leveraging sophisticated schema markup that tells search engines what a specific content means to appear in rich results, beneficial for e-commerce websites.
Brand SERP (Search Engine Results Page) optimization is crucial in establishing customer trust, by presenting authoritative and comprehensive information. Achieving a brand knowledge panel signifies Google recognition of a brand as trusted and established. This enhances visibility and credibility, leading to higher click-through rates, increased organic traffic, and more conversions and sales. Eye-oo and WordLift’s partnership exemplifies modern SEO practices and the principles of structured data and knowledge graphs.
WordLift’s AI helps eye-oo to maintain its unique characteristics while creating engaging product descriptions. According to Aaron Jacopo Perelli, COO of eye-oo, the collaboration led to organic growth and increased sales, positioning eye-oo as a new competitor in the luxury sector with a sustainable, long-term solution. Eye-oo and WordLift’s partnership demonstrates how technical SEO can lead to succeeding in a competitive e-commerce market.
