The essence of achieving success in influencer marketing on TikTok lies in the ability to create content that resonates with consumers, but the rationale behind what resonates can often seem obscure. RAD AI sheds light on this by analyzing over five billion data points, Gleaning knowledge from successful TikTok influencer campaigns to share some consistent content patterns.
Timing is crucial to going viral; a superb meme can stir massive attention towards a brand but the caveat is that it has to be deployed at the perfect time. Understanding the interplay of primary and secondary interests in content creation is also crucial. This allows brands to latch onto the intersection of trends, thus producing evergreen viral content. So how can a brand predict potential viral content? Or define dimensions of a viral TikTok moment? The answer lies in AI-based creative intelligence.
In the past, the approach to TikTok viral marketing was reactive; brands jumped on trends as they arose. Now the approach is proactive thanks to AI, which facilitates consistent and predictable ROI generation from TikTok influencer campaigns. Presently, marketers can track campaign patterns using data and in turn empower influencers to churn replicable results.
Take the example of a TikTok influencer marketing campaign featuring Mr. Beast with a meme of rapper Drake and Instagram creator Max Goodrich. The entire campaign aimed to reveal what constitutes a TikTok viral moment while also addressing methodologies for converting these into successful marketing events. Details on data-driven methods RAD AI employed to connect viral content strategy with the right creators were also revealed.
As part of the campaign, a video initially created by Philadelphia photographer MirShotEm that turned into a meme after Goodman’s comedic edit went viral and created a buzz on social media about what Drake was doing with his fingers off-screen. Goodman then seized this opportunity to create a marketing campaign for a mobile payment service, Cash App. In this new version, Drake buys concert tickets via Cash App on Goodman’s phone. The video was a hit, with thousands of likes, comments, favorites, and shares.
The TikTok algorithm promotes videos to users based on their activities, hence an engagement with a post increases the probability of seeing related posts, consequently leading to influencer marketing success for CashApp. RAD AI provides tips on achieving TikTok viral success such as defining campaign objectives, generating AI-informed personas, and creating data-backed strategies.
The RAD AI solution promises brands quantifiably better performance and more ROI from AI-informed campaigns. Through the use of AI-generated personas, brands can connect with influencers capable of helping to create viral trends or ride existing moments to influencer marketing success.
