The integration of Artificial Intelligence (AI) is revolutionizing the healthcare industry, particularly in patient support programs (PSPs) and marketing strategies. AI technology's predictive power allows for tailored medical interventions and personalized patient support, moving away from the traditional persona-based approaches. This personalized attention boosts patient engagement and improves adherence to prescribed therapies, significantly enhancing health…
Artificial Intelligence (AI) is a powerful tool transforming the landscape of the healthcare industry, in particular, pharmaceuticals. However, for pharmaceutical companies to reap the benefits of AI requires strategic integration and proper navigation. Five key questions typically arise when incorporating AI into pharmaceutical practices.
Firstly, companies need to define their aim for using AI, this…