The creator economy refers to the class of businesses built by individuals who create digital content, products, services, and even communities within online spaces. This may include online influencers, bloggers, podcasters, video creators, and others who have been able to turn their passion, creativity, and influence into potentially lucrative ventures. Numerous studies underline the immense…
The TikTok platform has recently been abuzz with a viral song created by Megan Boni. Operating under the handle (@girl_on_couch), she has managed to attract widespread attention, notably from multiple brands and a large segment of the online community, with her song. The song is a fanciful and amusing representation of an “ideal” romantic partner,…
LinkedIn's platform has recently come into focus for marketers, especially those catering to a business-to-business (B2B) audience because of its potential for influencer and creator economy engagements. Its attraction is driven by the platform's unique strengths, which include the recent improvements in influencer marketing it has put in place. There's been a surge in discussion,…
Jeremy Barnett, the CEO and founder of RAD AI, recently issued a statement to announce the launch of his new monthly newsletter, "Perspectives Of A Marketing CEO." This communication medium is created in response to the many encouragements he has received from industry peers and colleagues to share his thoughts that inspire the work culture…
The Las Vegas tourism sector is currently experiencing an unparalleled surge in diversification, a fact that forward-thinking companies in the travel and resort industry are not shying away from, but actively welcoming as a positive opportunity for growth and expansion. This current shift in demographics is backed by the most recent census data, which indicates…