This blog details the integration of LinkedIn and HubSpot, both leaders in professional networking and customer relationship management, respectively. Both companies have integrated, thereby providing marketers with an efficient way to manage and execute LinkedIn advertising campaigns through the HubSpot platform. This strategic alliance enhances customer insights as it combines LinkedIn's rich demographic data with…
If you're a business owner or marketer based in New York City, you're probably aware of the immense opportunities the market presents - and also the cut-throat competition. Thriving in such an environment requires a robust, smart, and efficient approach, particularly concerning your marketing strategy. Robotic Marketer assists businesses in such challenging environments with artificial…
Navigating the landscape of artificial intelligence (AI) in marketing can be challenging, given the myriad of platforms and marketing technologies available. As AI continues to disrupt traditional marketing strategies, marketing professionals must keep up with the pace and adopt AI tools that best align with their campaign objectives. Here we explore the unique strengths of…
Many businesses often face resistance from their teams or colleagues in embracing and implementing new methodologies or innovative technologies that could drive growth and optimise operations. This resistance could stem from fear or one's hesitance to abandon what has always worked. A big challenge is the integration of AI into marketing, despite its potential to…
Incorporating AI in marketing strategies is not only reshaping strategies but also changing team dynamics. AI plays significant roles such as data analysis, customer behavior predictions, and automated content creation, among others, and allows human team members to concentrate on areas that require creativity and strategic thinking. Nevertheless, team members need to develop supplementary skills…