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Amazon Athena

The progression of PGA TOUR’s AI-powered virtual assistant, from initial idea through the development process to the finished prototype.

Artificial intelligence (AI) experts from Amazon and the PGA Tour have developed a prototype virtual assistant that uses large language models (LLMs) and the Retrieval-Augmented-Generation (RAG) framework to provide real-time, interactive data and information to fans. This post summarises a project that involved the AWS Generative AI Innovation Center, AWS Professional Services and the PGA…

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