Proficient problem-solving skills are crucial for managing marketing challenges and staying competitive. This involves accurately identifying issues and their root causes, and subsequently developing creative and innovative strategies to resolve them. A few effective strategic planning tools to go by are the Eisenhower Matrix, Design Thinking, the Fishbone Diagram, the Ansoff Matrix, and Mind Mapping.
The…
Robotic Marketer has launched a program designed for small to medium business owners in Australia who struggle to navigate the rapidly changing world of digital marketing. The "Come Market Your Business with Me" initiative is aimed at ambitious entrepreneurs with limited resources and addresses many common problems they face, such as staying current with trends,…
Small businesses need to remain proficient and smart about their marketing to attract and retain potential clients. This article presents the imperative marketing tactics these businesses should incorporate, the necessity of monitoring performance, and how digital dashboards like those offered by Robotic Marketer can amplify your marketing efforts.
1. A strong brand identity differentiates your…
Incorporating a recent graduate into a marketing team can provide a refreshing perspective and innovative ideas. However, their success largely depends on the level of support provided and the structure instituted from the start. By detailing strategies for onboarding, training and development, this article highlights ways of successfully integrating graduate marketers into a team. Additionally,…
Integrating fresh graduates into your marketing team can infuse innovative ideologies into your organization. However, providing the right support and setup is key to their success. Various strategies can be employed for onboarding, training, and development of graduate marketers. The 'Come Market Your Business with Me' program by Robotic Marketer is examined as an example…
Mastering the art of using SEO and other marketing strategies can significantly improve your business's online visibility and customer acquisition. This article explores various methods, including YouTube advertising, online marketing courses, high ticket affiliate marketing, business marketing, social media strategies, and more, aimed at boosting your SEO and overall marketing effectiveness.
YouTube advertising, with around 49,500…
The age of automation and artificial intelligence (AI) has produced a scary reality for young professionals entering the marketing industry. The author has observed countless graduates stepping into the field full of zeal, only to crumble in the face of the complex and demanding reality of the job.
Graduates may start their career in marketing full…
Entering the professional world can be challenging for new marketers fresh from university, however with the right guidance and mentorship, they can progress into successful marketing managers. Companies investing in their development not only benefit the individual graduates, but also boost the overall strength of their marketing function. The "Come Market Your Business With Me"…
AI has revolutionized the field of marketing, introducing a range of tools and resources that entrepreneurs can leverage to scale their businesses. From automating repetitive tasks to personalizing marketing content, AI plays a vital role in driving growth and enables entrepreneurs to make informed, data-driven decisions.
However, despite the abundance of DIY marketing masterclasses available online,…
In the face of current economic uncertainties, small to medium-sized businesses (SMBs) may find marketing tasks daunting. To assist with this, the “Come Market Your Business With Me” program offers daily webinars to guide businesses through their marketing journey, ensuring activities are both planned and executed effectively.
Key to this strategy is email marketing. Through daily…
Creating a disciplined approach to marketing involves systematic organization and consistent implementation of processes. These principles bring about efficiency, align marketing efforts with business objectives, and provide metrics for continuous improvement.
Firstly, structuring marketing processes ensures that such procedures are institutionalized and predictable. A formulated marketing strategy, including channel selection, key performance metrics, and budget allocation,…