Employee Advocacy is the new direction for B2B and SaaS marketing, promoting organic reach, engagement, and growth using social media strategies. However, the previous version of employee advocacy has been found to be ineffective. Instead, the solution is Employee Advocacy 2.0 - Team Growth Storytelling.
The article challenges the idea that customers only want to hear…
StoryLab.ai, a startup focused on marketing and AI copy generation, launched in August 2021 with the aim of helping users write more effectively and efficiently. They propose a new vision for content marketing they call "Growth Storytelling".
The term content marketing was first introduced in 1996 and has become a significant part of marketing in the…