The Las Vegas tourism sector is currently experiencing an unparalleled surge in diversification, a fact that forward-thinking companies in the travel and resort industry are not shying away from, but actively welcoming as a positive opportunity for growth and expansion. This current shift in demographics is backed by the most recent census data, which indicates…
The influencer marketing industry, valued at $16.4 billion in 2022, is anticipated to witness exponential growth in the coming decade as per the annual benchmarking report by Influencer Marketing Hub. Influencer marketing has become an essential component of marketing strategy for organizations.
Influencer marketing leverages the popularity and reach of personalities, often on social media, to…
The use of Influencer Marketing Solutions (IMS) has grown significantly, now accounting for about 25% of brands' influencer spend. Though many brands struggle with determining the value of their influencer marketing efforts due to a lack of access to the right information, RAD AI provides comprehensive insights using their 600+ API data connections with platforms…
Influencer Marketing Solution (IMS) use has witnessed explosive growth, accounting for up to 25% of brands' influencer spend. However, many brands have difficulty measuring the value of their influencer marketing efforts due to lack of access to the appropriate information. RAD AI aims to address this by utilizing Reddit data to gain authentic insights and…
Artificial Intelligence (AI) is a disruptive force in several sectors, yet its application in influencer marketing has been slow. Traditional influencer marketing practices rely heavily on subjective decision-making and offer limited scalability. Impressions and irrelevant statistics are often mistaken for return on investment (ROI), leading to inefficiency and wasted budgets.
Despite recent attempts to integrate…
Artificial intelligence (AI) is revolutionizing every aspect of business, but influencer marketing has been comparatively slow to keep up. Most areas of digital marketing have leveraged analytics and AI for years, while influencer marketing remains to a large extent manual. Many strategies depend on subjective selection criteria and antiquated ways of tracking ROI. These strategies…
The essence of achieving success in influencer marketing on TikTok lies in the ability to create content that resonates with consumers, but the rationale behind what resonates can often seem obscure. RAD AI sheds light on this by analyzing over five billion data points, Gleaning knowledge from successful TikTok influencer campaigns to share some consistent…
The TikTok algorithm approach varies significantly from other social media platforms, and this can create challenges for marketers. RAD AI has delved into TikTok's unique methodology, analyzing over five billion data points to understand how its algorithm works, a process greatly aided by their unique partnership with Reddit.
Unlike other platforms, TikTok's content display is primarily…