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Narrative Expansion: An Innovative Perspective and Method in Content Promotion

By Erwin Lima, content marketing, Storytelling, UncategorizedMay 5, 202432Views0Likes0Comments
StoryLab.ai, a startup focused on marketing and AI copy generation, launched in August 2021 with the aim of helping users write more effectively and efficiently. They propose a new vision for content marketing they call "Growth Storytelling". The term content marketing was first introduced in 1996 and has become a significant part of marketing in the…

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Steps to Quickly Construct a Personalized ChatGPT using OpenAI’s GPT Builder

content marketing, UncategorizedMay 5, 202429Views0Likes0Comments
Building a ChatGPT (Generative Pretrained Transformer) using OpenAI's GPT Builder lets you create specialized, detailed responses for your use case, improving the quality of the ChatGPT's output. By utilizing custom prompts and feeding the GPT Builder with user language data, you can create a more personalized and effective AI tool. When building a custom ChatGPT,…

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LinkedIn and HubSpot: A Revolutionary Collaboration for Marketing Professionals

AI, AI in Marketing, AI marketing strategy, blog, content marketing, content marketing strategy, email marketing, marketing automation, marketing company, marketing plan, marketing strategy, UncategorizedMay 3, 202441Views0Likes0Comments
This blog details the integration of LinkedIn and HubSpot, both leaders in professional networking and customer relationship management, respectively. Both companies have integrated, thereby providing marketers with an efficient way to manage and execute LinkedIn advertising campaigns through the HubSpot platform. This strategic alliance enhances customer insights as it combines LinkedIn's rich demographic data with…

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How a Marketing Specialist Utilizes ChatGPT, Grok, Gemini, Jasper.io, and Robotic Marketer

AI, AI in Marketing, AI marketing strategy, blog, content marketing, content marketing strategy, email marketing, marketing automation, marketing company, marketing plan, UncategorizedMay 3, 202441Views0Likes0Comments
Navigating the landscape of artificial intelligence (AI) in marketing can be challenging, given the myriad of platforms and marketing technologies available. As AI continues to disrupt traditional marketing strategies, marketing professionals must keep up with the pace and adopt AI tools that best align with their campaign objectives. Here we explore the unique strengths of…

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Marketing: Could Your Marketing Team be the Roadblock to Your Business Expansion?

AI, AI in Marketing, AI marketing strategy, blog, content marketing, content marketing strategy, email marketing, marketing automation, marketing company, marketing plan, marketing strategy, UncategorizedApril 25, 202446Views0Likes0Comments
Many businesses often face resistance from their teams or colleagues in embracing and implementing new methodologies or innovative technologies that could drive growth and optimise operations. This resistance could stem from fear or one's hesitance to abandon what has always worked. A big challenge is the integration of AI into marketing, despite its potential to…

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Comprehending LLM Optimization: The Importance of Ethical AI and Safeguarding Your Material

content marketing, seo, UncategorizedApril 18, 202443Views0Likes0Comments
In an era where artificial intelligence drives content creation and aids digital marketing strategies, there is a growing need to understand Large Language Models (LLMs) optimization. LLMs, like GPT models, create text that mimics human writing, enabling production of articles, product descriptions and the like. However, these models can also produce misleading or harmful content.…

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Underrated Design Tools That are Being Ignored in 2024

content marketing, UncategorizedApril 3, 202428Views0Likes0Comments
In the ever-evolving design industry, many effective tools are overlooked despite their potential advantages. This article highlights several underutilized tools that can enhance the work of designers, dividing them into three categories: File Transfer Tools, Generative AI Tools, and Team Collaboration Tools. File Transfer Tools bring several benefits to design work. They can handle large files…

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Generate Powerful Content Ideas Utilizing Artificial Intelligence

By Raul Tiru, content marketing, Storytelling, UncategorizedMarch 25, 202434Views0Likes0Comments
Creating effective content and generating robust content marketing ideas is a vital aspect of running a successful business or website. The crux lies in understanding the audience’s needs and ensuring the created content is effective and supports the marketing goals. An increasingly helpful tool in this pursuit is AI. This article shares strategies, free templates…

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Essentials of Watermarking: Grasping AI Content Protection

AI & Machine Learning, content marketing, UncategorizedMarch 19, 202439Views0Likes0Comments
Artificial Intelligence (AI) has revolutionized content creation by simplifying and speeding up the generation of text, images, videos, and music. However, this technological leap poses substantial ethical and transparency dilemmas, particularly regarding the use of AI-produced content. Some of these issues include challenges to intellectual property rights and the overall quality and integrity of the…

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