The Las Vegas tourism sector is currently experiencing an unparalleled surge in diversification, a fact that forward-thinking companies in the travel and resort industry are not shying away from, but actively welcoming as a positive opportunity for growth and expansion. This current shift in demographics is backed by the most recent census data, which indicates…
The influencer marketing industry, valued at $16.4 billion in 2022, is anticipated to witness exponential growth in the coming decade as per the annual benchmarking report by Influencer Marketing Hub. Influencer marketing has become an essential component of marketing strategy for organizations.
Influencer marketing leverages the popularity and reach of personalities, often on social media, to…
The proliferation of influencer marketing has brought about innovative ways of driving measurable results, but not without challenges. Many businesses struggle with poor data usage, which promotes guesswork rather than tangible outcomes. Fortunately, RAD AI, an artificial intelligence platform, provides a solution through ROI-based influencer marketing.
RAD AI's approach revolves around a systematic four-step process…
The use of Influencer Marketing Solutions (IMS) has grown significantly, now accounting for about 25% of brands' influencer spend. Though many brands struggle with determining the value of their influencer marketing efforts due to a lack of access to the right information, RAD AI provides comprehensive insights using their 600+ API data connections with platforms…
Influencer Marketing Solution (IMS) use has witnessed explosive growth, accounting for up to 25% of brands' influencer spend. However, many brands have difficulty measuring the value of their influencer marketing efforts due to lack of access to the appropriate information. RAD AI aims to address this by utilizing Reddit data to gain authentic insights and…
Artificial Intelligence (AI) is a disruptive force in several sectors, yet its application in influencer marketing has been slow. Traditional influencer marketing practices rely heavily on subjective decision-making and offer limited scalability. Impressions and irrelevant statistics are often mistaken for return on investment (ROI), leading to inefficiency and wasted budgets.
Despite recent attempts to integrate…
Artificial intelligence (AI) is revolutionizing every aspect of business, but influencer marketing has been comparatively slow to keep up. Most areas of digital marketing have leveraged analytics and AI for years, while influencer marketing remains to a large extent manual. Many strategies depend on subjective selection criteria and antiquated ways of tracking ROI. These strategies…
Bud Light experienced a massive marketing blunder that led to substantial financial losses and a decrease in projected annual sales due to a disconnect between upper management and marketing executives. This episode underlines the importance of data-informed decisions and understanding the target audience before launching marketing campaigns. Artificial Intelligence (AI) can prevent such mistakes by…
Anheuser-Busch, parent company of Bud Light, experienced a damaging marketing blunder linked to their choice of influencer marketing as they sought to appeal to a younger demographic. The impact was substantial with $15.7 billion losses since the fiasco. This unfortunate incident shines a spotlight on the vital role played by informed data decisions when navigating…