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Demand Generation

Staff Advocacy 2.0: The Narrative of Team Expansion

Employee Advocacy is the new direction for B2B and SaaS marketing, promoting organic reach, engagement, and growth using social media strategies. However, the previous version of employee advocacy has been found to be ineffective. Instead, the solution is Employee Advocacy 2.0 - Team Growth Storytelling. The article challenges the idea that customers only want to hear…

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Conduct A/B Testing on LinkedIn Ads Using Artificial Intelligence (AI)

Artificial Intelligence (AI) can aid in the creation and improvement of ad campaigns on platforms like LinkedIn, and assist in enhancing your return on investment (ROI). This can be particularly beneficial in the creation of compelling ad copy, as generating fresh and engaging content over a period can be quite draining. Assuming you have already been…

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