Eye-oo, a leading multi-brand platform for eyewear established in 2020, has shown an impressive growth in sales and organic online visibility following a strategic partnership with WordLift. With an extensive catalog of over 30,000 products and sub-markets in Denmark, Sweden, Poland, Germany, Spain, and the US, eye-oo reported a 30% increase in sales and an…
Digital Product Passports (DPPs) and Artificial Intelligence (AI) are driving a transformation in e-commerce. Each product gets a digital identity with DPPs that store information like origin, materials used, and environmental impact. Coupled with AI, this data empowers businesses and customers alike by giving them instantaneous access to comprehensive product details.
One of the pillars of…
In February this year, I was invited by Phil Archer, an old acquaintance, to speak at the GS1 Global Forum in Brussels. While I had to attend remotely due to illness, it was an honour to impart my knowledge about GS1 standards and their significance in the e-commerce and digital marketing landscape.
GS1 is a…
This post, part of a series exploring the power of data for e-commerce, deepens understanding of search engine optimization (SEO) and GS1 Digital Link's crucial role in product page optimization. It utilizes findings from the 2024 Global Forum and Andrea Volpini's presentation on leveraging GS1 Web Standards in SEO.
GS1 Digital Link has become a game-changer…
In the field of e-commerce, content is critical for helping online retailers connect with their audience and supply information to search engines. WordLift embraced this ideology by pioneering a path in digital marketing through its work for Glasses.com, an online eyewear retailer. The main objective was to increase sales by using SEO and bringing users…