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franchise systems

Optimizing Return on Investment in Franchise Advertising: Strategies for Franchisors to Provide Genuine Value

Franchise marketing is often challenging and requires franchisees to reach into their pockets to fund collective marketing efforts that aim to boost the brand and attract more business. However, these investments can cause concerns among franchisees, especially when immediate results are not apparent. The key to successful franchise marketing is proving the tangible value of…

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