The creator economy refers to the class of businesses built by individuals who create digital content, products, services, and even communities within online spaces. This may include online influencers, bloggers, podcasters, video creators, and others who have been able to turn their passion, creativity, and influence into potentially lucrative ventures. Numerous studies underline the immense…
The TikTok platform has recently been abuzz with a viral song created by Megan Boni. Operating under the handle (@girl_on_couch), she has managed to attract widespread attention, notably from multiple brands and a large segment of the online community, with her song. The song is a fanciful and amusing representation of an “ideal” romantic partner,…
LinkedIn's platform has recently come into focus for marketers, especially those catering to a business-to-business (B2B) audience because of its potential for influencer and creator economy engagements. Its attraction is driven by the platform's unique strengths, which include the recent improvements in influencer marketing it has put in place. There's been a surge in discussion,…
The Las Vegas tourism sector is currently experiencing an unparalleled surge in diversification, a fact that forward-thinking companies in the travel and resort industry are not shying away from, but actively welcoming as a positive opportunity for growth and expansion. This current shift in demographics is backed by the most recent census data, which indicates…
The influencer marketing industry, valued at $16.4 billion in 2022, is anticipated to witness exponential growth in the coming decade as per the annual benchmarking report by Influencer Marketing Hub. Influencer marketing has become an essential component of marketing strategy for organizations.
Influencer marketing leverages the popularity and reach of personalities, often on social media, to…
The proliferation of influencer marketing has brought about innovative ways of driving measurable results, but not without challenges. Many businesses struggle with poor data usage, which promotes guesswork rather than tangible outcomes. Fortunately, RAD AI, an artificial intelligence platform, provides a solution through ROI-based influencer marketing.
RAD AI's approach revolves around a systematic four-step process…
Artificial Intelligence (AI) is a disruptive force in several sectors, yet its application in influencer marketing has been slow. Traditional influencer marketing practices rely heavily on subjective decision-making and offer limited scalability. Impressions and irrelevant statistics are often mistaken for return on investment (ROI), leading to inefficiency and wasted budgets.
Despite recent attempts to integrate…
Artificial intelligence (AI) is revolutionizing every aspect of business, but influencer marketing has been comparatively slow to keep up. Most areas of digital marketing have leveraged analytics and AI for years, while influencer marketing remains to a large extent manual. Many strategies depend on subjective selection criteria and antiquated ways of tracking ROI. These strategies…