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How Inventors Established and Divested Their Cosmetic Firms

AI-informed content, Artificial Intelligence, Featured, Influencer Marketing, UncategorizedJune 22, 202475Views0Likes0Comments
The creator economy refers to the class of businesses built by individuals who create digital content, products, services, and even communities within online spaces. This may include online influencers, bloggers, podcasters, video creators, and others who have been able to turn their passion, creativity, and influence into potentially lucrative ventures. Numerous studies underline the immense…

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Why Companies Seek a Financial Expert in Their Brands

AI-informed content, Artificial Intelligence, Influencer Marketing, UncategorizedJune 22, 202460Views0Likes0Comments
The TikTok platform has recently been abuzz with a viral song created by Megan Boni. Operating under the handle (@girl_on_couch), she has managed to attract widespread attention, notably from multiple brands and a large segment of the online community, with her song. The song is a fanciful and amusing representation of an “ideal” romantic partner,…

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LinkedIn Rejuvenates Business-to-Business Influencer Marketing

AI-informed content, B2B, Influencer Marketing, Linkedin, UncategorizedJune 13, 202464Views0Likes0Comments
LinkedIn's platform has recently come into focus for marketers, especially those catering to a business-to-business (B2B) audience because of its potential for influencer and creator economy engagements. Its attraction is driven by the platform's unique strengths, which include the recent improvements in influencer marketing it has put in place. There's been a surge in discussion,…

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How a Leading Travel and Resort Business in Las Vegas Benefitted from AI Assistance

AI-informed content, Content AI, Creative Intelligence, Influencer Marketing, UncategorizedMarch 8, 202475Views0Likes0Comments
The Las Vegas tourism sector is currently experiencing an unparalleled surge in diversification, a fact that forward-thinking companies in the travel and resort industry are not shying away from, but actively welcoming as a positive opportunity for growth and expansion. This current shift in demographics is backed by the most recent census data, which indicates…

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The Obscure Characteristics of Influencer Advertising

Artificial Intelligence, Content AI, Creative Intelligence, Influencer Marketing, Marketing, UncategorizedMarch 8, 202478Views0Likes0Comments
The influencer marketing industry, valued at $16.4 billion in 2022, is anticipated to witness exponential growth in the coming decade as per the annual benchmarking report by Influencer Marketing Hub. Influencer marketing has become an essential component of marketing strategy for organizations. Influencer marketing leverages the popularity and reach of personalities, often on social media, to…

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Implementing Influencer Marketing Based on Return on Investment

Artificial Intelligence, Content Marketing ROI, Creative Intelligence, Influencer Marketing, Marketing, UncategorizedMarch 7, 202478Views0Likes0Comments
The proliferation of influencer marketing has brought about innovative ways of driving measurable results, but not without challenges. Many businesses struggle with poor data usage, which promotes guesswork rather than tangible outcomes. Fortunately, RAD AI, an artificial intelligence platform, provides a solution through ROI-based influencer marketing. RAD AI's approach revolves around a systematic four-step process…

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Influencer Marketing with Innovative Intelligence Results in Increased Return on Investment

Artificial Intelligence, Content AI, Creative Intelligence, Influencer Marketing, UncategorizedMarch 7, 202472Views0Likes0Comments
Artificial Intelligence (AI) is a disruptive force in several sectors, yet its application in influencer marketing has been slow. Traditional influencer marketing practices rely heavily on subjective decision-making and offer limited scalability. Impressions and irrelevant statistics are often mistaken for return on investment (ROI), leading to inefficiency and wasted budgets. Despite recent attempts to integrate…

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Higher Returns on Investment are Achieved through Utilizing Creative Intelligence in Influencer Marketing

Artificial Intelligence, Content AI, Creative Intelligence, Influencer Marketing, UncategorizedMarch 7, 202467Views0Likes0Comments
Artificial intelligence (AI) is revolutionizing every aspect of business, but influencer marketing has been comparatively slow to keep up. Most areas of digital marketing have leveraged analytics and AI for years, while influencer marketing remains to a large extent manual. Many strategies depend on subjective selection criteria and antiquated ways of tracking ROI. These strategies…

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