Amazon Ads provides advertisers with the opportunity to reach millions of potential customers in more effective and innovative ways. In recent years, Amazon Ads has capitalized on technological advancements to help its users create more impactful ads. One significant advancement has been the application of artificial intelligence (AI) in ad creation.
One of the major challenges…
In the world of digital advertising and media planning, understanding audience overlap, or the percentage of users in an advertiser's dataset who are also present in another dataset (such as a media partner's dataset), is crucial. While current methods for sharing data in order to run audience overlap analyses can carry the risk of sensitive…