In challenging financial times, many businesses may be tempted to cut their marketing budgets to streamline expenses. At first glance, this could provide immediate cost savings and force a hard look at how effectively marketing strategies have been performing. However, before taking such a drastic measure, companies should carefully consider the long-term implications. Neglecting marketing…
Getting a marketing budget approved can be a difficult task, particularly when management and marketing teams don't see eye-to-eye on necessary costs. To convince your boss of the need for your proposed budget, it requires a strategic approach, such as understanding your boss's perspective, matching marketing goals with business objectives, educating your boss on marketing…