Creating a disciplined approach to marketing involves systematic organization and consistent implementation of processes. These principles bring about efficiency, align marketing efforts with business objectives, and provide metrics for continuous improvement.
Firstly, structuring marketing processes ensures that such procedures are institutionalized and predictable. A formulated marketing strategy, including channel selection, key performance metrics, and budget allocation,…
Hiring a Chief Marketing Officer (CMO) for a mid-market business is an important decision with far-reaching implications for the company. The right CMO can boost your market presence, foster growth, and implements innovative ideas. Thus, it's crucial to understand what to look for in a candidate, and how to assess their skills.
The role of a…