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marketing education

Hiring a Graduate Marketing Professional: Strategies for Ensuring Their Success

Incorporating a recent graduate into a marketing team can provide a refreshing perspective and innovative ideas. However, their success largely depends on the level of support provided and the structure instituted from the start. By detailing strategies for onboarding, training and development, this article highlights ways of successfully integrating graduate marketers into a team. Additionally,…

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Hiring a Marketing Graduate: Guidelines for Ensuring their Success

Integrating fresh graduates into your marketing team can infuse innovative ideologies into your organization. However, providing the right support and setup is key to their success. Various strategies can be employed for onboarding, training, and development of graduate marketers. The 'Come Market Your Business with Me' program by Robotic Marketer is examined as an example…

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The Transformation in Marketing Education through Artificial Intelligence: Necessary Adjustments for Universities

The marketing industry is rapidly changing due to the integration of Artificial Intelligence (AI) technology. This has created a need for marketing professionals to be skilled in using AI-driven tools for data analysis, customer engagement, and personalized marketing. Universities are therefore being encouraged to teach AI within their curricula and to ensure students can leverage…

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