Skip to content Skip to sidebar Skip to footer

marketing strategy

Smart Strategy for Convincing Your Boss to Approve Your Marketing Budget

Getting a marketing budget approved can be a difficult task, particularly when management and marketing teams don't see eye-to-eye on necessary costs. To convince your boss of the need for your proposed budget, it requires a strategic approach, such as understanding your boss's perspective, matching marketing goals with business objectives, educating your boss on marketing…

Read More

Marketing for Franchises and Automation Tools: Area-Specific Tactics for Content Production

Franchise marketing presents a unique set of challenges, including maintaining a consistent brand image across numerous locations and ensuring localized marketing strategies appeal to diverse audiences. Franchisees often find it difficult to see the direct benefits of their contributions to collective marketing funds if these strategies don't resonate with their specific local markets. Therefore, creating…

Read More

The Transformation in Marketing Education through Artificial Intelligence: Necessary Adjustments for Universities

The marketing industry is rapidly changing due to the integration of Artificial Intelligence (AI) technology. This has created a need for marketing professionals to be skilled in using AI-driven tools for data analysis, customer engagement, and personalized marketing. Universities are therefore being encouraged to teach AI within their curricula and to ensure students can leverage…

Read More

Marketing Through Franchising and AI Marketing: Developing Region-Specific Strategies for Broad-Based Content Creation

Franchising businesses often struggle with the balance of maintaining uniform brand messaging while implementing localized marketing strategies. This is where Robotic Marketer comes in, an AI-powered tool that assists franchises in managing and executing their marketing efforts. The tool offers customized marketing strategies, scaled content creation, and a cost-effective model for just $19 a month. Franchise…

Read More

Transforming Your B2B Marketing Strategy: The Impact of Artificial Intelligence and Your Marketing Team with Robotic Marketers

The B2B business landscape is a fiercely competitive space where efficiency and precision in marketing are vital. To gain an edge in this space, many businesses are turning to artificial intelligence (AI) to streamline operations, minimize human errors, and cut costs. Implementing AI in a B2B marketing strategy, specifically through platforms like Robotic Marketer, can…

Read More

The Comprehensive Manual to Recruiting Your Initial CMO for your Mid-Sized Enterprise

Hiring a Chief Marketing Officer (CMO) for a mid-market business is an important decision with far-reaching implications for the company. The right CMO can boost your market presence, foster growth, and implements innovative ideas. Thus, it's crucial to understand what to look for in a candidate, and how to assess their skills. The role of a…

Read More

LinkedIn and HubSpot: A Revolutionary Collaboration for Marketing Professionals

This blog details the integration of LinkedIn and HubSpot, both leaders in professional networking and customer relationship management, respectively. Both companies have integrated, thereby providing marketers with an efficient way to manage and execute LinkedIn advertising campaigns through the HubSpot platform. This strategic alliance enhances customer insights as it combines LinkedIn's rich demographic data with…

Read More

Creating Your Marketing Plan in New York Using AI Intelligence

If you're a business owner or marketer based in New York City, you're probably aware of the immense opportunities the market presents - and also the cut-throat competition. Thriving in such an environment requires a robust, smart, and efficient approach, particularly concerning your marketing strategy. Robotic Marketer assists businesses in such challenging environments with artificial…

Read More

Marketing: Could Your Marketing Team be the Roadblock to Your Business Expansion?

Many businesses often face resistance from their teams or colleagues in embracing and implementing new methodologies or innovative technologies that could drive growth and optimise operations. This resistance could stem from fear or one's hesitance to abandon what has always worked. A big challenge is the integration of AI into marketing, despite its potential to…

Read More