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marketing team

The Frightening Truth About New Marketing Recruits

The age of automation and artificial intelligence (AI) has produced a scary reality for young professionals entering the marketing industry. The author has observed countless graduates stepping into the field full of zeal, only to crumble in the face of the complex and demanding reality of the job. Graduates may start their career in marketing full…

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The Comprehensive Manual to Recruiting Your Initial CMO for your Mid-Sized Enterprise

Hiring a Chief Marketing Officer (CMO) for a mid-market business is an important decision with far-reaching implications for the company. The right CMO can boost your market presence, foster growth, and implements innovative ideas. Thus, it's crucial to understand what to look for in a candidate, and how to assess their skills. The role of a…

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