Jeremy Barnett, the CEO and founder of RAD AI, recently issued a statement to announce the launch of his new monthly newsletter, "Perspectives Of A Marketing CEO." This communication medium is created in response to the many encouragements he has received from industry peers and colleagues to share his thoughts that inspire the work culture…
The influencer marketing industry, valued at $16.4 billion in 2022, is anticipated to witness exponential growth in the coming decade as per the annual benchmarking report by Influencer Marketing Hub. Influencer marketing has become an essential component of marketing strategy for organizations.
Influencer marketing leverages the popularity and reach of personalities, often on social media, to…
In the competitive world of marketing, bold strategies often yield significant results. This concept was well epitomized by Kanye West during the Super Bowl. West, renowned for his innovative music and audacious persona, leveraged a unique marketing approach that proved highly successful. By advertising his products during the event and setting a uniform price of…
Data-driven marketing strategies use data analysis to inform marketing decisions. Businesses that utilize these strategies can tailor their marketing initiatives to meet the interests and preferences of their target audiences. By understanding your audience through data analysis and customer insights, businesses can create more personalised and efficient marketing campaigns.
Robotic Marketer has harnessed the power…
The proliferation of influencer marketing has brought about innovative ways of driving measurable results, but not without challenges. Many businesses struggle with poor data usage, which promotes guesswork rather than tangible outcomes. Fortunately, RAD AI, an artificial intelligence platform, provides a solution through ROI-based influencer marketing.
RAD AI's approach revolves around a systematic four-step process…
Employee satisfaction plays a crucial role in building a successful customer-facing brand, primarily because employees are the face of your brand. Engaged, motivated, and happy employees are more likely to deliver an excellent customer experience, increasing customer satisfaction.
From a consumer perspective, a single interaction with an employee can significantly impact their opinion about a…
Obtaining adequate capital is crucial for the growth of every small business, regardless of whether one is looking to expand, increase brand awareness or launch a new product. However, convincing investors or traditional banks to support one’s business can be a challenging task. In an increasingly unpredictable business environment, lending conditions are growing tighter each…
Successfully running a small business in today's competitive environment can be challenging. One key to success is embracing technology to enhance various operational aspects. Here are four essential tech upgrades that can help streamline your business operations.
1. Artificial Intelligence (AI): AI is a significant technological breakthrough that can revolutionize a business's operations. You can use…
Smartphones are essential for consolidating multiple devices into one - a phone, navigator, music player, messaging system, and alarm. The downside is that we can end up wasting time on our small screens instead of being productive. The good news is, your iPhone can be a tool to boost your productivity if used purposefully.
Here are…
Successful YouTube content creation requires creativity, passion, and commitment. Standing out on YouTube, having 2.7 billion users making it one of the most-used apps globally, is quite a challenge. Thankfully, with AI technology, producing unique and engaging content has become a lot more practical and faster for creators. AI video editors are a noteworthy tool…
Navigating the noisy landscape of social media, which has 4.76 billion active users worldwide as per Kepios, requires wit, strategy and insight. Standing out means optimizing your social media captions, a skill you'll need to master, especially with multiple posts mushrooming continuously.
Optimizing your captions encourages your audience to engage, amplifies your messaging, and builds…