Artificial Intelligence (AI) is a powerful tool transforming the landscape of the healthcare industry, in particular, pharmaceuticals. However, for pharmaceutical companies to reap the benefits of AI requires strategic integration and proper navigation. Five key questions typically arise when incorporating AI into pharmaceutical practices.
Firstly, companies need to define their aim for using AI, this…
More than 30 percent of patients fail to fill their prescription medications, which partly results from persona-based marketing and patient support programs (PSPs) often falling short. This issue is particularly alarming given the growing elderly population, escalating chronic illnesses, and the mounting pressure on healthcare resources. Ensuring medication adherence has become a pressing issue owing…