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Optimizing Medication Adherence

Why Prioritizing Patient Engagement is Crucial

Patient engagement, a familiar concept in modern-day healthcare, refers to the extent to which patients are involved in their own care, including understanding their medical conditions and adhering to their prescribed medication regimes. Patients who are more engaged in their health are found to be more likely to follow their care plans and medications, make…

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Improving Patient Care with Omnichannel Technologies

Emerging technologies have rapidly become pivotal in transforming the healthcare industry, especially in terms of patient care and support. Due to the evolving preferences of patients and a growing reliance on mobile devices, healthcare organizations are now adopting digital-first engagement strategies to keep up with the times. This could not be more evident since the…

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The Potential of Artificial Intelligence in the Healthcare Sector

The integration of Artificial Intelligence (AI) is revolutionizing the healthcare industry, particularly in patient support programs (PSPs) and marketing strategies. AI technology's predictive power allows for tailored medical interventions and personalized patient support, moving away from the traditional persona-based approaches. This personalized attention boosts patient engagement and improves adherence to prescribed therapies, significantly enhancing health…

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Why Personas Fail in Ensuring Patients Stick to Their Medications

More than 30 percent of patients fail to fill their prescription medications, which partly results from persona-based marketing and patient support programs (PSPs) often falling short. This issue is particularly alarming given the growing elderly population, escalating chronic illnesses, and the mounting pressure on healthcare resources. Ensuring medication adherence has become a pressing issue owing…

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