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Personalized Interventions

Correcting Widespread Misunderstandings About AI

This article seeks to debunk prevalent misconceptions about artificial intelligence (AI) strategy in healthcare, emphasizing its potential transformative ability. Various sectors can utilize AI to facilitate scientific breakthroughs, transform disease diagnosis and management, expedite drug development, and foster health equity initiatives. However, AI implementation calls for a clear comprehension of the difference between the capabilities…

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Why Personas Fail in Ensuring Patients Stick to Their Medications

More than 30 percent of patients fail to fill their prescription medications, which partly results from persona-based marketing and patient support programs (PSPs) often falling short. This issue is particularly alarming given the growing elderly population, escalating chronic illnesses, and the mounting pressure on healthcare resources. Ensuring medication adherence has become a pressing issue owing…

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