Skip to content Skip to sidebar Skip to footer

Personas Patient Engagement

The Potential of Artificial Intelligence in the Healthcare Sector

The integration of Artificial Intelligence (AI) is revolutionizing the healthcare industry, particularly in patient support programs (PSPs) and marketing strategies. AI technology's predictive power allows for tailored medical interventions and personalized patient support, moving away from the traditional persona-based approaches. This personalized attention boosts patient engagement and improves adherence to prescribed therapies, significantly enhancing health…

Read More

Why Personas Fail in Ensuring Patients Stick to Their Medications

More than 30 percent of patients fail to fill their prescription medications, which partly results from persona-based marketing and patient support programs (PSPs) often falling short. This issue is particularly alarming given the growing elderly population, escalating chronic illnesses, and the mounting pressure on healthcare resources. Ensuring medication adherence has become a pressing issue owing…

Read More

Forecasts for Artificial Intelligence in the Pharmaceuticals Sector by 2024

As we advance through 2024, artificial intelligence (AI) continues to evolve rapidly, revealing a wealth of transformative possibilities for the pharmaceutical industry. In this article, we examine the top 5 AI predictions for 2024 that are poised to reshape the landscape of drug manufacturing and guide the future of innovation and impact. Firstly, precision medicine is…

Read More