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SAG-AFTRA

SAG-AFTRA initiates protest against video game firms due to worries about AI.

The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has commenced a strike against key video game companies over concerns surrounding the unethical use of generative artificial intelligence. Union members suspect that AI technology is being utilized to replicate their voices and physical appearances without their knowledge, consent or adequate financial remuneration. This…

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Record labels and the SAG-AFTRA union concur to safeguard artists from artificial intelligence.

SAG-AFTRA, the US performers' union, has achieved a landmark protection agreement for AI-generated use of performers' vocal recordings. If ratified by members, the agreement will protect songs recorded from 2021 to 2026 from AI manipulation without clear and informed consent from the artist. Covering both existing and future recordings, the deal has been made with…

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The SAG-AFTRA union has reached an agreement with record labels to safeguard artists from the impacts of artificial intelligence.

The potential exploitation of Hollywood performers and singers by artificial intelligence is set to be curbed until 2026, following a tentative agreement between the SAG-AFTRA union and major record labels. The agreement, which must be approved by SAG-AFTRA members, stipulates that artists must give "explicit and unambiguous consent" before any sound recording featuring a digitally…

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It is highly probable, at 50-50 or even more, that SAG-AFTRA might call a strike due to disagreements in video game contract discussions.

Following Hollywood's double strike last year, the subsequent rise of AI in the industry has presented numerous challenges to SAG-AFTRA, the world's largest performers’ union. As the industry continues to change, the union aims to protect its members and is currently engaged in negotiations with leading video game corporations. AI's use in production has become…

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