seo & content marketing news

The SEO community has been rocked by a massive data leak, believed to be over 2,500 pages of Google's internal documentation. Allegedly found by Rand Fishkin and Michael King, this documentation gives a glimpse into the closely-guarded algorithms that power Google Search. However, while these documents may indeed reveal Google's intricate workings, their legitimacy remains…

In the first half of 2024, Google’s Core Update has significantly transformed the dynamics of online visibility, influencing the interaction between search engine algorithms and content creators. The shift focuses on AI-generated content and the need for credible and reliable online content. Google has introduced the E-E-A-T—Expertise, Experience, Authoritativeness, Trustworthiness—guiding principle to meet these standards. The…