In the digital business world, understanding your SEO (Search Engine Optimization) competitors is a crucial aspect of achieving success. To get ahead, businesses need to decipher their rivals' strategic moves, and one effective approach is using the AFFV strategy which stands for Audience, Features, Factors, Value.
Understanding your target audience is critical; focusing not only…
In February this year, I was invited by Phil Archer, an old acquaintance, to speak at the GS1 Global Forum in Brussels. While I had to attend remotely due to illness, it was an honour to impart my knowledge about GS1 standards and their significance in the e-commerce and digital marketing landscape.
GS1 is a…
In the field of e-commerce, content is critical for helping online retailers connect with their audience and supply information to search engines. WordLift embraced this ideology by pioneering a path in digital marketing through its work for Glasses.com, an online eyewear retailer. The main objective was to increase sales by using SEO and bringing users…