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AI: The Underestimated Tool Essential for Mastery in Social Media

AI in Marketing, blog, data-driven decisions, personalization, Social Media, social media campaigns, Social Media Marketing, UncategorizedJuly 27, 202433Views0Likes0Comments
The evolution of social media into a valuable business tool has made it a tactical battleground. With billions of users globally, a strong social media presence is not just desirable but indispensable. However, running a successful social media campaign demands a deep understanding of audience behavior, quick response times, and trend predicting capability. Artificial intelligence…

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Navigating the Marketing Labyrinth: A Handbook for Evaluating Your Technology Stack

blog, email marketing, Marketing, marketing plan, marketing strategy, ROI, Social Media Marketing, tech stack, tech tools, UncategorizedJune 10, 202430Views0Likes0Comments
In this technology-driven era, a robust and efficient tech stack plays an integral role in the success of marketing endeavors, ranging from email campaigns and CRM systems to social media management. The proper selection and optimization of these key tools can dramatically improve business engagement, conversion rates, and growth. However, choosing the right tools from…

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Staff Advocacy 2.0: The Narrative of Team Expansion

By Erwin Lima, content marketing, Demand Generation, Social Media Marketing, Storytelling, UncategorizedMay 5, 202449Views0Likes0Comments
Employee Advocacy is the new direction for B2B and SaaS marketing, promoting organic reach, engagement, and growth using social media strategies. However, the previous version of employee advocacy has been found to be ineffective. Instead, the solution is Employee Advocacy 2.0 - Team Growth Storytelling. The article challenges the idea that customers only want to hear…

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Conduct A/B Testing on LinkedIn Ads Using Artificial Intelligence (AI)

By Raul Tiru, Demand Generation, Social Media Marketing, UncategorizedMarch 25, 202438Views0Likes0Comments
Artificial Intelligence (AI) can aid in the creation and improvement of ad campaigns on platforms like LinkedIn, and assist in enhancing your return on investment (ROI). This can be particularly beneficial in the creation of compelling ad copy, as generating fresh and engaging content over a period can be quite draining. Assuming you have already been…

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