Employee Advocacy is the new direction for B2B and SaaS marketing, promoting organic reach, engagement, and growth using social media strategies. However, the previous version of employee advocacy has been found to be ineffective. Instead, the solution is Employee Advocacy 2.0 - Team Growth Storytelling.
The article challenges the idea that customers only want to hear…
StoryLab.ai, a startup focused on marketing and AI copy generation, launched in August 2021 with the aim of helping users write more effectively and efficiently. They propose a new vision for content marketing they call "Growth Storytelling".
The term content marketing was first introduced in 1996 and has become a significant part of marketing in the…
Creating effective content and generating robust content marketing ideas is a vital aspect of running a successful business or website. The crux lies in understanding the audience’s needs and ensuring the created content is effective and supports the marketing goals. An increasingly helpful tool in this pursuit is AI. This article shares strategies, free templates…
Crafting the best PPC (Pay per Click) ad copy can be fun and rewarding if you follow some basic guidelines. Here are some top tips for creating effective PPC ad copy:
1. Know Your Audience: Writing high-quality PPC ads revolves around an in-depth understanding of your target audience. It's not enough to think about your product…