In the world of digital advertising and media planning, understanding audience overlap, or the percentage of users in an advertiser's dataset who are also present in another dataset (such as a media partner's dataset), is crucial. While current methods for sharing data in order to run audience overlap analyses can carry the risk of sensitive…
Many customers in sectors such as creative advertising, media and entertainment, ecommerce, and fashion often need to change the background in a large number of images, which usually involves a time-consuming manual editing process for each image. Amazon Bedrock, in conjunction with AWS Step Functions, makes it easy to automate the process of changing backgrounds…
Incorporating effective self-service options is crucial for modern contact centers, but implementation can be challenging. Amazon Lex provides chatbot functions, such as automatic speech recognition (ASR) and natural language understanding (NLU), which allows bots to interpret and respond to customer needs. This can be hindered by factors such as diverse accents, pronunciation, grammar, and background…
Cloud computing, including big data and machine learning (ML) tools like Amazon Athena and Amazon SageMaker, are becoming increasingly accessible and feasible to use for businesses in multiple industry sectors. This advancement is influencing a shift in resource efficiency by promoting data analytics and data-driven decision-making in operations, predictive maintenance, and planning. However, the rapid…
OpenSearch is open source software that offers an array of tools for search, data analytics, security monitoring, and observability applications. Amazon OpenSearch Service, powered by OpenSearch, simplifies the deployment, scaling, and operation of OpenSearch in the AWS Cloud.
OpenSearch uses the BM-25 framework to calculate relevance scores, but this doesn’t consider user behavior data like clicks…
This article talks about how to use the Amazon SageMaker to effectively fine-tune a state-of-the-art protein language model (pLM) to predict protein subcellular localization. Proteins play a critical role in human body function and drug development, often serving as potential targets and therapeutics. They can be effectively analyzed using larger language models (LLMs) to predict…