In the competitive world of marketing, bold strategies often yield significant results. This concept was well epitomized by Kanye West during the Super Bowl. West, renowned for his innovative music and audacious persona, leveraged a unique marketing approach that proved highly successful. By advertising his products during the event and setting a uniform price of…
Traditional marketing strategies are no longer effective in an era dominated by digital marketing, and a growing number of companies are turning to artificial intelligence (AI) to enhance their campaigns. AI marketing involves the use of algorithms and machine learning models to analyze data, identify patterns, and make informed decisions to optimize marketing efforts. While…
The established norms of marketing are no longer sufficient owing to the complex consumer behaviors, technological advancements, and a continuously changing global marketplace. Here, AI-driven marketing platforms, particularly Robotic Marketer, have an instrumental role.
Marketers face daily challenges, including the constraints of time, resources (talent and technology), and budgets. Today's marketing demands necessitate compelling campaigns…
Marketing strategies that resonate with Gen Z and Millennials need to be built upon an understanding of their different characteristics, values, and habitual use of media, bearing in mind that both groups are, however, technologically aware and that their choices and behaviors can influence the success of marketing strategies, particularly in respect of lifestyle products…
Robotic Marketer and Mailchimp are two prominent entities within the digital marketing domain that offer different services and cater to unique sets of audiences. Analyzing their distinct marketing strategies provides a glimpse into their approach, key competencies, and target clientele.
Robotic Marketer, known for its innovative use of Artificial Intelligence (AI) and data analytics in formulating…
The digital world, more specifically, search engine dynamics, are constantly evolving. This greatly affects non-profit organizations looking to reach their target audience and increase awareness around their cause. Limited marketing budgets often make it difficult to compete with larger businesses for online visibility. To address this issue, Google has introduced a scheme known as the…
Data-driven marketing strategies use data analysis to inform marketing decisions. Businesses that utilize these strategies can tailor their marketing initiatives to meet the interests and preferences of their target audiences. By understanding your audience through data analysis and customer insights, businesses can create more personalised and efficient marketing campaigns.
Robotic Marketer has harnessed the power…
The proliferation of influencer marketing has brought about innovative ways of driving measurable results, but not without challenges. Many businesses struggle with poor data usage, which promotes guesswork rather than tangible outcomes. Fortunately, RAD AI, an artificial intelligence platform, provides a solution through ROI-based influencer marketing.
RAD AI's approach revolves around a systematic four-step process…
The use of Influencer Marketing Solutions (IMS) has grown significantly, now accounting for about 25% of brands' influencer spend. Though many brands struggle with determining the value of their influencer marketing efforts due to a lack of access to the right information, RAD AI provides comprehensive insights using their 600+ API data connections with platforms…
Influencer Marketing Solution (IMS) use has witnessed explosive growth, accounting for up to 25% of brands' influencer spend. However, many brands have difficulty measuring the value of their influencer marketing efforts due to lack of access to the appropriate information. RAD AI aims to address this by utilizing Reddit data to gain authentic insights and…