Artificial Intelligence (AI) is a disruptive force in several sectors, yet its application in influencer marketing has been slow. Traditional influencer marketing practices rely heavily on subjective decision-making and offer limited scalability. Impressions and irrelevant statistics are often mistaken for return on investment (ROI), leading to inefficiency and wasted budgets.
Despite recent attempts to integrate…
Artificial intelligence (AI) is revolutionizing every aspect of business, but influencer marketing has been comparatively slow to keep up. Most areas of digital marketing have leveraged analytics and AI for years, while influencer marketing remains to a large extent manual. Many strategies depend on subjective selection criteria and antiquated ways of tracking ROI. These strategies…
Bud Light experienced a massive marketing blunder that led to substantial financial losses and a decrease in projected annual sales due to a disconnect between upper management and marketing executives. This episode underlines the importance of data-informed decisions and understanding the target audience before launching marketing campaigns. Artificial Intelligence (AI) can prevent such mistakes by…
Anheuser-Busch, parent company of Bud Light, experienced a damaging marketing blunder linked to their choice of influencer marketing as they sought to appeal to a younger demographic. The impact was substantial with $15.7 billion losses since the fiasco. This unfortunate incident shines a spotlight on the vital role played by informed data decisions when navigating…
The essence of achieving success in influencer marketing on TikTok lies in the ability to create content that resonates with consumers, but the rationale behind what resonates can often seem obscure. RAD AI sheds light on this by analyzing over five billion data points, Gleaning knowledge from successful TikTok influencer campaigns to share some consistent…
The TikTok algorithm approach varies significantly from other social media platforms, and this can create challenges for marketers. RAD AI has delved into TikTok's unique methodology, analyzing over five billion data points to understand how its algorithm works, a process greatly aided by their unique partnership with Reddit.
Unlike other platforms, TikTok's content display is primarily…
In today's competitive market, brands are constantly seeking ways to extend their reach and influence. Key Opinion Leaders (KOLs) often provide the competitive edge that brands need to flourish. When market stakeholders and consumers looks to a brand for thought leadership, the brand gains instant credibility, giving it a recognized expert status in the industry.
As…
In the rapidly evolving digital marketing landscape, outpacing competitors is not just beneficial, it's necessary. To assist businesses in mastering SEO and expanding their digital presence, AI-driven content creation pioneer Bramework has introduced its cutting-edge tool, the Bramework ChatGPT Plugin. The plugin is designed to seamlessly blend into your content strategy while revolutionizing your understanding…