Generative Information Retrieval and AI-powered SEO (search engine optimization) agents are revolutionizing how organizations approach SEO. This technology facilitates streamlined workflows, data-driven insights, and the creation of high-quality content that aligns with both user preferences and search engine algorithms.
These breakthroughs have roots in the power of knowledge graphs within the realm of Generative Information Retrieval.…
Eye-oo, a leading multi-brand platform for eyewear established in 2020, has shown an impressive growth in sales and organic online visibility following a strategic partnership with WordLift. With an extensive catalog of over 30,000 products and sub-markets in Denmark, Sweden, Poland, Germany, Spain, and the US, eye-oo reported a 30% increase in sales and an…
In the real estate field where online competition is stiff, creating an innovative digital strategy is key to success. A robust online presence is necessary to appeal to potential clients and stand out in search engine results. Randy Selzer, a realtor based in Toronto, Canada, managed to enhance his business presence by using WordLift, a…
Google is testing a new carousel rich result feature which could transform the way local businesses, products, and events are represented in search results. Web optimization company WordLift had the opportunity to test this feature for a client in the travel industry, SalzburgerLand Tourismus, revealing its potential in brand visibility. Insights suggested a potential decrease…
With the rise of podcasting, it has become increasingly challenging for podcasters to stand out in a crowded market. One strategy to overcome this challenge and improve a podcast's visibility is through the use of structured data and building a knowledge graph. This article shares practical solutions in enhancing a podcast's SEO, using the real-life…
In the field of e-commerce, content is critical for helping online retailers connect with their audience and supply information to search engines. WordLift embraced this ideology by pioneering a path in digital marketing through its work for Glasses.com, an online eyewear retailer. The main objective was to increase sales by using SEO and bringing users…