With the rise of podcasting, it has become increasingly challenging for podcasters to stand out in a crowded market. One strategy to overcome this challenge and improve a podcast’s visibility is through the use of structured data and building a knowledge graph. This article shares practical solutions in enhancing a podcast’s SEO, using the real-life story of Poya Osgouei, host of the “Uncharted Podcast.”
Structured data is a ‘secret language’ that allows search engines to comprehend the content on a website. And by using specific markup (e.g., schema.org), you can provide search engines with detailed data about your podcast episodes, show notes, and more. This enhances the chances of your podcast being indexed correctly and appearing in rich snippets and other search engine results.
There are several benefits to using structured data for podcast sites. It leads to an improved visibility, resulting in podcast episodes appearing directly in search results, along with episode titles, descriptions, and play buttons. This not only makes it easier for potential listeners to find and interact with your podcast but also builds credibility and authority. Other advantages include improved click-through rates, better user experience, and increased engagement.
To implement structured data effectively, several best practice strategies can be followed. Using Schema.org for marking provides a wide range of options specifically designed for different types of content. Podcasters can also use tools such as Google’s Structured Data Testing Tool to ensure markup is correctly implemented and error-free. Additionally, it is essential to regularly update structured data to reflect new episodes and content changes. Building a knowledge graph could further enhance the site’s visibility and authority.
The article detailed a real-life case where a knowledge graph was built from Spotify podcasts, using WordLift and Google Colab. This implementation secured a knowledge panel on Google, boosting visibility and improving website rankings on SERP and thus increasing organic traffic and engagement.
For those with technical skills, using Google Colab to build a knowledge graph from Spotify podcasts is recommended. This method combines data from sitemaps and Spotify to create a comprehensive knowledge graph, opening up new possibilities for generative AI applications.
In conclusion, by understanding the challenges faced in the podcast market, the importance and benefits of structured data, and learning from real-life success stories, podcasters can significantly improve their visibility. This will make it easier to attract more listeners and sponsors, leading to improved growth and success.
