Bryan Johnson, a self-proclaimed poster boy of the biohacking movement, is sharing his anti-ageing secrets through his online merchandise store called Blueprint. The store offers health food products that include a $60 cocoa powder and a $528 “Blueprint Stack” supplements and oil kit. The kit contains three packets of supplement powders, eight bottles of pills, and extra virgin olive oil packaged in a UV-resistant glass bottle.
Blueprint describes its health food products as the “most nutritious program in history.” Each product’s nutrition facts are meticulously outlined in an elaborate spreadsheet, providing consumers the knowledge needed to stay fit and youthful. Blueprint’s “Stack” is the result of substantial research and development efforts, including the collaboration of 30 scientists, the assimilation of health interventions from 74 experts, and insights from over 1,000 clinical trials, with financial investments in the millions.
Johnson, a billionaire, invests in his quest to beat his biological age. He follows an intensive diet and workout regime, monitored by his health experts. In one notable initiative, he went through a stem cell transfusion procedure to rejuvenate his body and claimed in an Instagram post that he has been made of young Swedish bone marrow. The cost of the process was not disclosed but it’s assumed to be prohibitively expensive for most.
The $528 “Blueprint Stack” food kit thus offers just a glimpse of Johnson’s anti-aging approach. While many are curious about the effectiveness of the “Blueprint Stack”, others opt for conventional healthy diets, citing the Mediterranean diet as an example.
