Amazon Ads provides advertisers with the opportunity to reach millions of potential customers in more effective and innovative ways. In recent years, Amazon Ads has capitalized on technological advancements to help its users create more impactful ads. One significant advancement has been the application of artificial intelligence (AI) in ad creation.
One of the major challenges for advertisers is creating high-quality, engaging visual content. In fact, a survey conducted by Amazon Ads revealed that about 75% of advertisers who struggled with successful campaigns cited content creation as a major stumbling block.
In response to this, Amazon Ads launched an image generation feature, powered by generative AI. This image generation solution converts basic product images into rich, contextually relevant imagery. It requires no technical expertise and allows users to create diverse and engaging visuals at no extra cost. Impressively, this AI-driven solution can create compelling creative content from product selection only, with no further input required from advertisers.
The solution uses a structure that entails model development, deployment, and inferencing. Amazon SageMaker, a cloud machine learning platform, is central to the process and used for the rapid prototyping and development of foundation models. A rigorous testing and review process ensures the generation of high-quality, responsible images.
Advertisers can also customize their images by choosing different themes, tweaking text inputs, swapping featured products, etc. These features create a more appealing advertising experience and, in turn, help boost campaign success.
For users, the entire process is streamlined. A product image is fetched from an image repository, customer text prompts are processed, the resulting image is stored, and metadata about the image is saved. The entire process is managed by AWS Step Functions. In the end, users receive visually stunning, AI-generated images, and metadata through an API Gateway.
In conclusion, the innovative, generative AI-powered image generation solution by Amazon Ads has revolutionized the online advertising industry. Advertisers now have access to tools that were previously only available to professional designers. The modular microservices architecture used to deliver these advances ensures that advertisers can easily and seamlessly generate compelling creative content to drive up their advertising success.
The authors of this blog post are leaders in the field of generative AI image ads and members of the Amazon Ads team. They have used their industry expertise and passion for innovation to ensure advertisers have the most effective tools for their campaigns.
