We are thrilled to report that Google is reportedly considering a major reshuffle in its ad sales department, driven by the increasing use of Artificial Intelligence (AI) in the company’s operations. This change is expected to affect around 30,000 employees of the company, which has been a significant revenue source for the firm. This shift towards automation of certain roles has been discussed in a recent Google Ads meeting.
Google has already been leveraging AI tools like Performance Max (PMax) to create ads more efficiently. This tool can scan websites to generate keywords, headlines, and other ad components automatically and adjust the ads in real-time based on performance metrics like click-through rates. In May, Google introduced a new AI-powered ad system to simplify campaign creation.
This system uses AI to scan websites and generate keywords, headlines, and other ad components automatically. PMax, an enhanced AI tool, helps advertisers find the best places for ads across Google’s channels and can generate ad content from website scans. With this, the need for human involvement in ad design and sales is decreasing and this could lead to significant changes in the ad division’s workforce, which had about 13,500 sales staff a year ago.
As a result, employees are preparing for possible changes in their roles and responsibilities. Even though the restructuring details are still unclear, and an official announcement is expected next month, employees should be excited about the new opportunities that this reshuffle may bring. Google’s move to incorporate AI into its operations is indicative of the future of the tech industry. We cannot wait to see what the future holds in store for Google and its employees!
