The proliferation of influencer marketing has brought about innovative ways of driving measurable results, but not without challenges. Many businesses struggle with poor data usage, which promotes guesswork rather than tangible outcomes. Fortunately, RAD AI, an artificial intelligence platform, provides a solution through ROI-based influencer marketing.
RAD AI’s approach revolves around a systematic four-step process that includes campaign set-up, benchmarking, reporting, and improvement. Firstly, the platform collects and analyses pertinent data to generate persona insights, which then assist in optimizing content, matching influencers, and defining deliverables. Following this, RAD AI benchmarks six months of historical performance data from a company’s social channels and websites to create a solid, objective base for future comparisons.
As the campaign progresses, RAD AI’s KPI tracking allows the monitoring of crucial indicators such as social engagement, conversions, follower growth, and web traffic spikes. It provides valuable business intelligence which can be applied to enhance paid advertising results, engagement rates, impressions, and reach. This feedback loop ensures continuous, incremental improvements to ROI.
Examples of RAD AI’s success are evident in its case studies. For instance, a 12-month review of performance from entertainment industry clients showed that AI-informed content enjoyed 197% more engagement than organic content. On average, businesses using RAD AI’s solutions saw an ROI lift of 3.7 times their organic, paid, and brand-owned channels’ investment – saving over 600 hours of labour and reducing content creation costs by 300% per campaign.
One key selling point of RAD AI is its removal of doubt regarding influencer marketing ROI. By utilizing artificial intelligence and a vast range of influencer marketing data, RAD AI provides 360-degree insights into matching target audiences with the right influencers, messaging, and content. Consequently, businesses can establish data-driven goals and benchmarks for their campaigns, and keep performance aligned with goals. The platform delivers a 300% average improvement in productivity and 92% average gains in content potency while doubling the ROI for adopters. Major brands such as UBS, Condé Nast, and Accenture use RAD AI’s platform to drive success in their influencer marketing campaigns. Highlighting the power of AI-informed influencer marketing, RAD AI promises superior performance compared to traditional methods.
