Integrating Search Engine Optimization (SEO) and Knowledge Graphs (KG) offers advanced results for gaining online visibility and increasing revenues. WordLift excels at utilizing KG and SEO to boost website traffic, improve brand reputation online, and generate more sales from organic traffic. This article details the strategy created to enhance visibility and grow traffic and revenues for a major publisher.
Promotion of news and events online faces several hurdles including content volume, high competition, local targeting, short lifespan, branding, and balance of informational and transactional content. The brevity of news briefs and event promotions is necessary not to overwhelm readers, but it can limit the extent of SEO. Moreover, given the large number of news reports and events being published daily, it becomes challenging for companies to stand out in online searches.
Knowledge Graphs have proven to be a comprehensive tool to overcome traditional event promotion challenges. By mapping relationships between diverse pieces of information, KG enhance search engine understanding and therefore visibility and discovery. As such, well-structured KGs can lead to increased website traffic.
Particularly in the current age of AI-powered search engines, people and authority figures remain important. As a result, enriching the KG with entities for every speaker at an event can significantly boost an event’s branding and credibility.
The advent of generative search engines demands innovative content creation and optimization. Content creation needs to adapt in order to be easily found by these engines. By providing detailed answers to specific queries (long-tail searches) in an organized manner, it can be more effectively identified by search engines, and therefore improve the search experience for users.
WordLift has created a Knowledge Graph-powered conversational AI to aid content creation and KG enrichment tasks. This process has proven its value in enhancing brand awareness, organic traffic and revenues. The strategies implemented have led to increased visibility, higher ranking and, consequently, a higher number of organic clicks.
To conclude, combining SEO and KG doesn’t just ensure short-term gains but may also enable future-proofing a business’s online presence. By adapting to the changing online landscape and focusing on optimizing content, businesses can connect with relevant customers, potentially boosting traffic and revenue.
