In today’s competitive landscape, small and medium-sized businesses (SMBs) are continuously looking for innovative strategies to achieve strong brand presence. One SMB owner, Beau, founder of Devils Pit BBQ, shares how artificial intelligence (AI) has considerably advanced his business branding endeavors.
Devils Pit BBQ started as a side business before the pandemic and quickly grew to become a prosperous food processing plant. They specialize in mass production of smoked goods, creating sauces, frozen items and merchandise. During the summer months, the business also runs a food trailer attending marketing events around Utah.
Beau adopted a devil theme for his enterprise, amusingly referring to himself as Lucifer Morningstar, which significantly attracted clientele. However, he soon realized the need to escalate his brand value through improved branding efforts. This led him to explore the profound potential of AI through OpenArt technology.
Among the ways Beau incorporates AI into his branding strategy are by creating unique logos for each of his products and developing apparel with a Pandora’s Box theme. This has helped him enhance branding efficiency, as OpenArt offers multiple one-of-a-kind options within seconds.
To do this, Beau uploads images of anime characters related to his brand theme to the AI technology for training. He then uses prompts to guide the generator to produce images that represent his brand. He started with eight images for quality evaluation and then adjusted his prompts as needed. Finally, he uses AI to produce between 200-400 images, selecting the best ones for his brand.
Nonetheless, Beau admits that leveraging AI for his branding wasn’t an instant success. He experienced a few hitches initially but persistent testing eventually led to perfect outcomes. Beyond branding, Beau also uses OpenArt to generate anime characters for his merchandise. The AI technology has allowed him to roll out captivating borderline-offensive, yet fully-valid designs that appeal to his customers.
Reflecting on his experience with AI, Beau advocates for the adoption of OpenArt among business owners, artists, designers, and marketers. He believes the technology doesn’t diminish artistic creativity but amplifies the ability to create more efficiently, calling it one of the biggest disruptors in this era.
As his business continues to thrive, Beau is keen on expanding his product offering with innovative merchandise and BBQ sauces representing all 50 states in the USA. He encourages those who have not tasted his delicious BBQ delicacies to give them a try, with numerous flavors available for out-state buyers. He also shares their food truck schedule on social media for Utah residents eager to taste his cuisine.
Small and medium-sized business owners looking to amplify their branding game should consider leveraging OpenArt’s AI image generator. The technology promises to revolutionize the creation and promotion of brand images, logos, and visual assets, achieving maximum efficiency and cost-effectiveness.
