The fourth edition of The MarTech Summit Asia is taking place over two days, from April 23-24, 2024, at The Stamford Ballroom, Raffles City Convention Centre in Singapore. This in-person experience gathers over 300 MarTech enthusiasts from varied sectors to discuss the latest trends, primarily the increasing impact of AI on the marketing industry.
The event has grown over the years and now includes more than 70 speakers, three stages, and discussions on five key areas: MarTech trends, customer experience, data, analytics & insights, sales enablement, and demand generation. The summit offers an immersive experience into trends across both B2C and B2B verticals.
The MarTech trends segment will include discussions on AI, digital transformation, social media marketing, and marketing metrics. The customer experience topic will revolve around omnichannel personalization, e-commerce CX, customer loyalty & revenue generation, and AI’s role in CX. Sessions under data, analytics & insights will cover first-party data, CDP, data-driven insights & ROI, and predictive analytics. The sales enablement segment will focus on revenue enablement, internal synergy, sales content optimization, and enablement intelligence. Finally, demand generation will discuss aspects like account-based experience (ABX), CRM, precision demand marketing, and AI’s application in email marketing.
The MarTech Summit Asia will start on the first day by exploring the key MarTech trends and will split into B2C and B2B stages on the second day to delve deeper into each sector. Among the confirmed speakers are industry leaders from Google, Ninja Van Group, Wise, Esplanade, Unilever, FrieslandCampina, and others.
The two-day event will host over 30 sessions, five interactive roundtable discussions, and more than 10 hours of networking opportunities. The agenda includes teasers of engaging sessions like fire-side chat on driving growth with MarTech, panel discussion on AI in marketing, and another fireside chat on agile marketing.
The event aims to connect and educate senior-level leaders in the MarTech space. One-day and two-day tickets are available for attendees. For more information or to secure a place at the summit, interested parties should visit the event’s official website.
