On March 6, 2024, MarTech professionals in the EMEA region will converge at the InterContinental Berlin for the annual MarTech Summit. Attendees can look forward to numerous networking opportunities and knowledge-sharing sessions with over 150 other professionals expected to participate. Over 25 industry leaders will be sharing the latest developments in the marketing technology sector.
This year’s theme, “Accelerate Success with Your MarTech Stack: Leaner, Smarter & Richer,” sets the stage for comprehensive discussions about new advancements in marketing technology. The summit will concentrate on various topics including AI, marketing transformation, and gamification, all aimed at enhancing marketing strategies. Additionally, the participant ratio is set to be 80:20 in favor of end-user participants to facilitate constructive learning and networking.
The summit promises to cover four principal areas: Next-gen customer experience & engagement, emerging marketing technologies, digital transformation, and data-driven marketing. The summit has scheduled talks from leading figures like Mustafa Ibrahim of HelloFresh, Adam Madacsi from On, and Melanie Schiller of Octopus Energy Germany GmbH among others. These speakers come from diverse sectors offering a rich perspective on MarTech trends and strategies.
Several sessions have been announced for the summit, including a keynote on email innovation from Cyrill Gross of mailix by Mayoris AG, and a fireside chat on omnichannel personalisation featuring Elena Zhigalina from Zolar and Roman Studeny from Kiwi.com. A panel discussion on digital transformation will host leaders such as Simon Kinzel from Tchibo and Ben Polter from Beiersdorf AG. Markus Frick from b.telligent will lead a detailed discourse on the relevance of Customer Data Platforms in MarTech applications.
The MarTech Summit Berlin 2024 is set to be held on the ground floor of the InterContinental Hotel Berlin. The full-day event begins with a networking breakfast at 08:15 and concludes with networking drinks at 19:00. Tickets are available for registration on the official website. This event is an essential opportunity for professionals aiming to boost their MarTech prowess and establish valuable connections in the field. Interested parties can also explore partnership opportunities via the official MarTech Summit Berlin website.
