Influencer Marketing Solution (IMS) use has witnessed explosive growth, accounting for up to 25% of brands’ influencer spend. However, many brands have difficulty measuring the value of their influencer marketing efforts due to lack of access to the appropriate information. RAD AI aims to address this by utilizing Reddit data to gain authentic insights and understanding of the audience for more effective influencer marketing campaigns.
Traditionally, the evaluation of influencers and campaigns too often becomes a guessing game due to a lack of understanding of what content drives the ideal outcome. RAD AI uses Reddit as an API partner to tap into genuine communication and obtain insights that are hard to get through other means.
The advent of generative AI promises extremely cost-effective digital content. However, it risks losing the human touch essential for content to resonate with audiences. In contrast, RAD AI combines the efficiency of generative AI with the authenticity of a human touch.
RAD AI delivers an end-to-end process to solve numerous problems that conventional influencer marketing programs face. These include ensuring a consistent level of quantifiable ROI in influencer campaigns, eliminating potential bias from the decision-making process, and utilising state-of-the-art machine learning techniques.
Reddit, while frequently misunderstood, offers unique opportunities for content authenticity. Despite its reputation for being a platform of cat memes, Reddit boasts over 430 million active users per month and over 1.7 million communities. RAD AI recognises and harnesses this potential by using Reddit data to reveal what communities care about.
A prime example is the success story of Roman Health. The brand engaged RAD AI to help it achieve quantifiable brand awareness and improved sentiment among new audiences. RAD AI’s proprietary AI processed 2.5 billion data points from Reddit and other social networks for the campaign. The campaign achieved a 3.7x ROI on organic, paid, and brand channels, and saved over 681 hours of labor.
In conclusion, RAD AI is the first-of-its-kind artificial intelligence technology that provides ROI-based creative strategy for influencer marketing. It utilises Reddit data to deliver unbiased creative intelligence, influencer recommendations, and campaign strategies. It provides brands with measurable performance ROI, hours saved on content creation, reduction in content production costs and sustained scale in the top decile.
