The use of Influencer Marketing Solutions (IMS) has grown significantly, now accounting for about 25% of brands’ influencer spend. Though many brands struggle with determining the value of their influencer marketing efforts due to a lack of access to the right information, RAD AI provides comprehensive insights using their 600+ API data connections with platforms such as Reddit.
RAD AI leverages the benefits of generative AI and its persona-led approach to offer human authenticity and AI optimization. They provide an innovative end-to-end process to solve common issues plaguing traditional influencer marketing programs. By ensuring consistent ROI, removing biases in decision-making, and optimizing influencer marketing through state-of-the-art machine learning techniques, RAD AI guarantees that all influencer campaigns will be successful.
The potential of Reddit is often misunderstood and overlooked. However, RAD AI sees Reddit as much more than a platform for discussion and community building. With over 430 million monthly active users and 1.7 million communities, Reddit can be highly valuable to brands.
RAD AI uses Reddit’s unique upvote/downvote system and leverages the 350k+ daily individual conversations to better understand a brand’s target customer persona. This information helps brands develop creative strategies that their target audience will connect with.
RAD AI’s success is highlighted through their case study with Roman Health. They showed quantifiable increases in brand awareness and improved sentiment among new audiences. By using their proprietary AI to process 2.5B data points prior to launching the campaign, they were able to achieve notable results. The campaign saw 68 pieces of unique content, a 3.7x ROI, savings of over 681 hours of labor, and substantial increases in engagement on social media platforms like Instagram and TikTok, as well as increased website traffic.
The primary goal of RAD AI is to remove the uncertainties around influencer marketing. They do so by using their cutting-edge technology to deliver quantifiable performance ROI, saving hundreds of hours on content creation, significantly reducing content production costs, and achieving sustainable scale.
Overall, the utilization of Reddit data and its upvote/downvote system, paired with RAD AI’s artificial intelligence and persona-led approach, can provide real, quantifiable results, helping brands to connect with diverse and highly engaged audiences.
