In the fast-paced world of marketing, staying ahead of the competition often involves making the most of the latest tools, many of which leverage the power of artificial intelligence (AI) and customer centricity. The recently highlighted market tools of 2024 include a range of dynamic applications for improving customer service, understanding user behavior, and more.
First off the rank, Out of Dark serves as a customer journey mapping tool. The application tracks and records the data from each customer interaction, providing a clear image of the customer experience. In addition, Out of Dark also includes a touchpoint-oriented project management feature which encourages you to refine and improve your customers’ journeys.
Smartlook functions as a website behavior analysis tool. It provides session recordings of user visits to your website, along with analytics and insights to highlight any issues encountered. It also features filter options, JavaScript error displays, and the option to group events into funnels for ease of analysis.
Sitting between marketing and sales, Journy.io uses AI to collect your product, client, and subscription data and identifies potential subscribers or those likely to churn. The tool also detects patterns and their effects on acquisition, conversion, and churn. Interestingly, this app also creates playbook automations to apply automatically to identified users.
Brand24 might remind you of an obsessive friend from high school. It’s a tool that tracks any internet mentions of your brand, determines the sentiment behind them, and relays the most pertinent information. With varying report presentations, it becomes an invaluable aid in managing PR or unveiling new features.
For tedious tasks, there’s Arcane. By automating manual tasks with workflows, this digital assistant claims to make your team function more efficiently. It supports most marketing platforms and can monitor the performance of cross-channel campaigns.
Finally, RAD AI can monitor, process, and evaluate significant volumes of marketing data, using its Persona Engine to define and segment its audience. With data-based processes and a spotlight on ROI, RAD AI claims to outperform human-based methods. Further, by using proprietary AI language, it can develop highly targeted marketing campaigns.
In addition to the six major tools, the article discusses specific AI generators to enhance video marketing. You can use them to create effective video ideas, scripts, and engaging hooks. The tools can also help you optimize your YouTube presence by improving video titles, descriptions, and tags instantly. It allows users to effortlessly craft social media, email, and ad copies to maximize their video’s impact.
