In today’s competitive market, brands are constantly seeking ways to extend their reach and influence. Key Opinion Leaders (KOLs) often provide the competitive edge that brands need to flourish. When market stakeholders and consumers looks to a brand for thought leadership, the brand gains instant credibility, giving it a recognized expert status in the industry.
As the brand’s credibility increases, so does the traffic, which subsequently boosts sales conversion rates supported by the reputation gained from the KOL endorsement. KOL endorsement can be a source of passive income to a brand while simultaneously reducing marketing costs. Therefore, attracting KOLs to a brand can significantly increase the brand’s market share.
However, turning influencers into KOLs has often been a game of chance, with brands relying on intuition and luck. Is there a better strategy to attract KOLs that will yield predictable return on investment? RAD AI, a company that specializes in artificial intelligence (AI), has come up with a data-driven approach to running profitable KOL programs.
According to Rafael Schwarz of Forbes Council, KOLs stand out from experts and influencers in that they are not only experts in their fields but also help shape thinking in their respective industries. Thus, for an influencer to become a KOL, they need to combine their online following with ideation. AI can assist in identifying the target audience and the most suitable influencers, as well as in formulating an innovative message to convey.
RAD AI has developed a five-step process utilizing AI for KOL marketing. The process involves defining the campaign goals, building AI-informed audience personas, strategizing the creative concepts, matching KOLs, and providing proof of performance. This systematic method guarantees a return on investment with improved ad spend.
Proof of RAD AI’s approach lies in their case studies. In one case, they helped a B2B franchise client improve their Google Ad click-through rates by 300%. In another, they increased a B2B credit management platform’s organic traffic by 246% and overall lead volume by 250%. In the third case, a government agency had their awareness campaign for entrepreneurship opportunities boosted yielding a ROI increase of 3.5 times their initial investment.
Ensuring the success of each client starts with the discovery phase where the AI is used to guide every creative ideation, campaign concept, and KOL recommendation. After the development of an AI-based audience persona and creative strategy, a project plan is presented for client approval. As the campaign rolls out, RAD AI submits KOL recommendations and begins coordinating in-platform content submissions and revisions.
A data-driven approach to KOL marketing, with the aid of AI, ensures that brands achieve measurable results and a reliable return on investment. RAD AI’s platform effectively eliminates the guesswork by accurately quantifying performance from KPI-defined goals and benchmarks to measurable results. To get a taste of RAD AI’s capabilities, brands are encouraged to view a demo of the platform or contact the team directly.
