Research suggests that people tend to forget up to 45% of visual input soon after they see it. This suggests that marketers who put time and effort into finding or creating visuals for their campaigns run the risk of their work being immediately forgotten. Furthermore, a vast majority of marketers utilise stock images, which can be repetitive and fail to engage the audience due to their overuse.
To address these challenges, we’ve introduced three innovative tools that enable marketers to create more unique, engaging and memorable visual assets for their campaigns – Stock Image Transformer, Custom People Stock Photos, and Artistic AI QR Codes.
The Stock Image Transformer feature helps users turn generic stock photos into bespoke and original marketing materials. Users can specify their precise requirements and the AI-powered tool generates high-quality, creative versions of the original image. User feedback has highlighted this tool’s value for marketing teams, particularly those needing different variations for their campaigns. Stock Image Transformer democratizes access to original, high-quality images, greatly benefitting not just large marketing agencies but also small businesses with limited budgets.
Custom People Stock Photos gives marketers the power to create specific stock images from scratch. By handpicking various elements of the image, such as the subject, background and actions, users can create personalized visuals according to their needs. The ability to choose the ethnicity of the subjects gives marketers the ability to better represent their communities. Additionally, the tool comes with an editing feature called Magic Brush to refine the image as necessary. This tool opens up possibilities for marketers to celebrate diversity, foster personal connection and tell stories that resonate with their audiences.
Another pioneering tool, Artistic AI QR Codes revolutionizes the way QR codes are presented. Instead of using generic black and white blocks, this tool lets users create visually appealing and custom QR codes that excite curiosity and encourage engagement. This means QR codes, like the one Ryan, a coffee bean company owner, uses to increase website sales can make the difference between a lost or gained customer by capturing attention and promoting curiosity.
With OpenArt’s innovative tools, marketers can create visual assets that accurately represent their target audience while also engaging and capturing their attention. These powerful visuals are now easier to access, helping marketers, regardless of their business size, succeed in achieving their goals. Give OpenArt a try today and propel your marketing goals to the next level.
